Obviously we were stoked when Prissy Tomboy contacted us about getting involved with the Cedar Hill Criterium. The passion and confidence was oozing - to create a brand/initiative that helps get young'uns dis-connected, off the phone/computer and back outside into sport - yeah, that's pretty legit and very very inspiring! DYK, Prissy Tomboy is even involved with the new GA High School Mtb League! #WHOOP!
#CHCRIT is stoked that there are good people on this ball of dirt, and we're asking you take a moment to learn more about Prissy Tomboy by continuing to reading on.
We're also stoked that Prissy Tomboy is getting involved and sponsoring the 2014 Cedar Hill Criterium - they're throwing some great swag for our Juniors(F) and Women's race!
Read on! Prissy Tomboy Athletics. As both a mother and sport enthusiast, I have noticed that preteen to teen girls are dropping out of sports at an alarming rate. Physical education budgets have been decreasing and there are less athletic opportunities offered through schools, especially for girls. I have spoken to many girls on why they would rather spend hours on their phones or computer screens instead of breaking a sweat outside and have an adventure, and the overall answer is that playing outside is boring. Girls have found another way to connect through technology and social media rather than playing a sport or just meeting outside to hang out. With the pressures from peers and media they have fostered a fear of not being good enough or not wearing the right clothes. We live in a culture that gives less attention to healthy, athletic women and more to superficial standards and ideals. With the lack of sports or attention to health, we now see more childhood obesity, bullying, eating disorders, suicide, low self-confidence and overall unhappiness of young girls.
This is when I decided take a stance and created Prissy Tomboy Athletics. Our mission is to create a lifestyle brand that promotes athleticism and a place for girls to feel empowered, recognized, and supported through sports. We offer a range of fashion forward athletic wear, playful accessories, and beauty products geared towards the active girl. Prissy Tomboy Athletics brings a new dynamic to the world of girls' athletics.
Our three main initiatives are the Ambassador program, the Girls Only Clinic, and a Fundraising aimed exclusively for all-girl athletic programs. Prissy Tomboy applies a percentage of the proceeds from our athletic wear to fund each of these initiatives.
The Prissy Tomboy Ambassador mentoring program educates young athletes on the importance of staying in sports to fulfill their potential and strengths. We share stories of female athletes to inspire and give recognition to their accomplishments with the goal of establishing new healthy role models for girls to aspire to. In the Girls Only Clinic, Prissy Tomboy helps girls find their passion for sport and adventure. We partner with athletic institutions and professionals to organize a sporting activity in a non-competitive, non-intimidating environment where girls can have fun and build camaraderie. For our Fundraising initiative, Prissy Tomboy will partner with your school or athletic programs to support in fundraising your teams and players.
We hope that Prissy Tomboy Athletics means as much to you as it does to us. Together we can help create a healthier and more empowering lifestyle for girls, built through a community of mentors, athletes, and role models. Please follow us on Twitter, Instagram, and Facebook for news and upcoming events!
Sincerely, The Prissy Tomboy Athletics Team
Hit this link to check out their cool website, get details on their cool products and find out where Prissy Tomboy is working with young ladies to get them excited about being in sport! Twitter Facebook